Turned ad-hoc leads into a predictable sales pipeline

3.5× qualified pipeline growth and 42% faster sales cycles for a managed IT services firm.

Client: Global Managed IT Services firm (B2B) — 180+ employees, selling multi-year support contracts.

Challenge

• Reliance on manual outreach and inconsistent lead qualification.
• High cost per lead and long sales cycles (avg. 90 days).
• Marketing and sales misalignment causing lost opportunities.

Our solution

• Deployed a full-funnel AI Revenue Engine: intent scoring on inbound leads, automated qualification flows (chat + email + WhatsApp), and AI-driven ad optimisation.
• Integrated lead signals into CRM with real-time prioritisation for account execs.
• Launched nurture drip sequences that fed dynamic content based on company size and intent.

Results (90 days)

• 3.5× growth in qualified pipeline value.
• 42% reduction in average sales cycle (90 → 52 days).
• 27% decrease in cost per qualified lead (CPL).
• Sales accepted leads (SAL) to win rate improved by 18%.

Testimonial:

“AI Management Agency Sals System gave our sales team clarity — we now spend time on deals that close.” — Head of Sales (client)